03 / EXPLORING WHAT ELSE HELPS
MORE THAN
MEDICINE
MORE THAN
MEDICINE
MORE THAN
MEDICINE
MORE THAN
MEDICINE
WHAT ELSE MIGHT HELP?
I’ve spent years working with medicines, but even before I was a pharmacist, I've been interested in everything that sits alongside them.
I’ve spent years working with medicines, but even before I was a pharmacist, I've been interested in everything that sits alongside them.
Nutrition. Natural products. Rokoā. Movement. Sleep. The environments we live in.
Nutrition. Natural products. Rokoā. Movement. Sleep. The environments we live in.
Different approaches, different knowledge, and plenty of questions worth exploring.
Different approaches, different knowledge, and plenty of questions worth exploring.
Some of those questions have led me into research. Others have led me into business. And some I’m still trying to figure out.
Some of those questions have led me into research. Others have led me into business. And some I’m still trying to figure out.
WHERE CURIOSITY BECAME A BUSINESS
THE BROTHERS GREEN
THE BROTHERS GREEN
THE BROTHERS GREEN
THE BROTHERS GREEN
IT STARTED WITH HEMP.
IT STARTED WITH HEMP.
IT STARTED WITH HEMP.
IT STARTED WITH HEMP.
The Brothers Green grew from conversations about health, nutrition and what else we could do to support people’s wellbeing.
The Brothers Green grew from conversations about health, nutrition and what else we could do to support people’s wellbeing.
As a pharmacist, I was spending my days working with medicines. At the same time, I was curious about nutrition, natural products and the role they might play alongside conventional healthcare.
As a pharmacist, I was spending my days working with medicines. At the same time, I was curious about nutrition, natural products and the role they might play alongside conventional healthcare.
That curiosity eventually became The Brothers Green.
That curiosity eventually became The Brothers Green.
What started as an idea grew into a business exploring hemp-based nutrition and natural health products and taught me an enormous amount about entrepreneurship, product development, evidence, regulation and the challenge of turning an idea into something people can actually use.
What started as an idea grew into a business exploring hemp-based nutrition and natural health products and taught me an enormous amount about entrepreneurship, product development, evidence, regulation and the challenge of turning an idea into something people can actually use.
EXPLORE THE BROTHERS GREEN ↗


WATCH / THE STORY
FROM AN IDEA TO A COMPANY.
FROM AN IDEA TO A COMPANY.
FROM AN IDEA TO A COMPANY.
FROM AN IDEA TO A COMPANY.
The story behind The Brothers Green, where it came from, what we were trying to build, and the journey that followed.
The story behind The Brothers Green, where it came from, what we were trying to build, and the journey that followed.
WATCH THE STORY ↗
WHAT WE’RE BUILDING NEXT
GOOD SANS
GOOD SANS
GOOD SANS
GOOD SANS
CAUGHT IN THE MIDDLE?
CAUGHT IN THE MIDDLE?
CAUGHT IN THE MIDDLE?
CAUGHT IN THE MIDDLE?


Kids to look after. Parents getting older. Work. Bills. Relationships. And somewhere in there, you’re supposed to look after yourself too.
Kids to look after. Parents getting older. Work. Bills. Relationships. And somewhere in there, you’re supposed to look after yourself too.
There’s a whole generation carrying responsibilities in every direction.
There’s a whole generation carrying responsibilities in every direction.
My wife and I are developing Good Sans for the sandwich generation, exploring natural health products designed around the challenges that can come with this stage of life.
My wife and I are developing Good Sans for the sandwich generation, exploring natural health products designed around the challenges that can come with this stage of life.
We’re starting with one of the biggest pressures: stress.
We’re starting with one of the biggest pressures: stress.
But the idea is bigger than one product. We want to explore natural health products that respond to the different challenges this stage of life can bring.
But the idea is bigger than one product. We want to explore natural health products that respond to the different challenges this stage of life can bring.
GOOD SANS IS COMING.
GOOD SANS IS COMING.
GOOD SANS IS COMING.
GOOD SANS IS COMING.

THE QUESTIONS KEEP GOING
NATURAL HEALTH,
MEET RESEARCH.
NATURAL HEALTH,
MEET RESEARCH.
NATURAL HEALTH,
MEET RESEARCH.
NATURAL HEALTH,
MEET RESEARCH.
My interest in natural health products doesn’t stop at developing them.
My interest in natural health products doesn’t stop at developing them.
I also work with Professor Joanne Barnes and her research group in Traditional, Complementary and Alternative Medicines (TCAM), exploring questions around natural health products, their use, safety and pharmacovigilance.
I also work with Professor Joanne Barnes and her research group in Traditional, Complementary and Alternative Medicines (TCAM), exploring questions around natural health products, their use, safety and pharmacovigilance.
I’ve also contributed as an advisor to PhD students working in this space, bringing my perspective as a pharmacist, researcher and someone involved in natural health product development.
I’ve also contributed as an advisor to PhD students working in this space, bringing my perspective as a pharmacist, researcher and someone involved in natural health product development.
I’m particularly interested in what happens when different approaches to health meet, including conversations about natural health products, prescribed medicines and rokoā.
I’m particularly interested in what happens when different approaches to health meet, including conversations about natural health products, prescribed medicines and rokoā.
DEVELOPMENT / EVIDENCE / SAFETY / PHARMACOVIGILANCE
DEVELOPMENT / EVIDENCE / SAFETY / PHARMACOVIGILANCE
DEVELOPMENT / EVIDENCE / SAFETY / PHARMACOVIGILANCE
A DIFFERENT KNOWLEDGE SYSTEM
ROKOĀ HAS ITS OWN MANA.
ROKOĀ HAS ITS OWN MANA.
ROKOĀ HAS ITS OWN MANA.
ROKOĀ HAS ITS OWN MANA.
Rokoā is not simply another category of complementary medicine or a collection of natural products.
Rokoā is not simply another category of complementary medicine or a collection of natural products.
My interest is in helping clinicians have safer and more respectful conversations with whānau about rokoā alongside prescribed medicines, without requiring Western science to validate a knowledge system with its own whakapapa, mātauraka and mana.
My interest is in helping clinicians have safer and more respectful conversations with whānau about rokoā alongside prescribed medicines, without requiring Western science to validate a knowledge system with its own whakapapa, mātauraka and mana.
EXPLORE THE RAKAHAU →
SO WHAT DOES THIS MEAN FOR YOUR HEALTH?
SO WHAT DOES THIS MEAN FOR YOUR HEALTH?
SO WHAT DOES THIS MEAN FOR YOUR HEALTH?
SO WHAT DOES THIS MEAN FOR YOUR HEALTH?
Medicines, supplements and natural health products don’t exist in separate worlds once you’re the person taking them.
Medicines, supplements and natural health products don’t exist in separate worlds once you’re the person taking them.
That’s why I think the conversations between them matter.
That’s why I think the conversations between them matter.
GOT QUESTIONS ABOUT YOUR MEDICINES OR SUPPLEMENTS?
GOT QUESTIONS ABOUT YOUR MEDICINES OR SUPPLEMENTS?
GOT QUESTIONS ABOUT YOUR MEDICINES OR SUPPLEMENTS?
GOT QUESTIONS ABOUT YOUR MEDICINES OR SUPPLEMENTS?
EXPLORE HAUORA →
THERE’S MORE THAN ONE WAY TO THINK ABOUT HEALTH.
Medicines are part of the picture. So are nutrition, natural products, rokoā, relationships, movement, sleep and everything else that shapes how we live. I'm interested in what we can learn when we're curious enough to explore all of it.
Medicines are part of the picture. So are nutrition, natural products, rokoā, relationships, movement, sleep and everything else that shapes how we live. I'm interested in what we can learn when we're curious enough to explore all of it.
KEEP ASKING WHAT ELSE MIGHT HELP.
